What is shopping cart abandonment?
An abandoned cart occurs when a customer adds an item to their cart and doesn’t follow through with a purchase. For example, a customer may have intended to purchase but a high shipping cost may have stopped them from following through. Thus, resulting in cart abandonment.
Cart Abandonment Reasons
There are numerous reasons why a customer might add an item to their cart without buying. Maybe they’re curious and are checking the total price with shipping and taxes. Or they’ve added the item to their cart with the intention of purchasing, but became distracted and never got around to making the purchase. They also could’ve added an item to their cart with the hope of receiving an abandoned cart email offer with a discount, so they can save money. Despite the shopping cart abandonment, they liked the product enough to add it to their cart in the first place.