What is bounce rate?
Bounce rate is a metric used to analyze your store’s web traffic. It measures the percentage of visitors to your site that leave (“bounce”) without taking an action, such as filling out a form, making purchase, or clicking through to a new page. The idea is that the more engaging the landing page is for visitors, the more likely they are to take the next step towards a conversion. A quick way to calculate your bounce rate is to divide your site’s number of single-page visits by its total number of visits. Keep in mind that a healthy bounce rate is different for a product page compared to a blog post. Therefore, it’s important to segment your bounce rate at the page-level. On average, a blog post that is building your brand will have more bounces than a product page.
How can you improve your bounce rate?
Streamline your product page and checkout process. Make sure your “add to cart” button stands out. Include reviews front and center along with icons and short descriptions that emphasize the quality of your product. Another way to improve your bounce rate is through tailored marketing. If you segment your marketing strategies based on customer preference, such as personalized email marketing campaigns, you should notice a decrease in bouncing and an increase in conversions. You could also create an exit-intent popup to hopefully entice a visitor to stay on your site. The popup appears when a potential customer tries to leave your site, displaying suggested items or offering a discount. By trying out different techniques and measuring how they increase or decrease your bounce rate, you can optimize your site for user interaction and maximize customer conversions.