Elite’s origin story and product thesis: a healthier, high-protein, low-sugar breakfast that still tastes great, built from hands-on recipe development and “clean label” nutrition.

2026 D2C growth focus: subscriptions and retention through better onboarding, build-a-bundle flexibility, proactive customer calls, and nonstop product improvements that drive repeat purchase.

The tactical growth stack: Triple Whale + Motion + Intelligems + Peel to track attribution, creative winners, CRO tests, and cohort metrics like subscription rate, LTV, and reorder frequency.