Eleat: Building a Subs-First CPG Brand
On-Demand Videos
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January 7, 2026
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42
Min
Key Takeaways
- Elite’s origin story and product thesis: a healthier, high-protein, low-sugar breakfast that still tastes great, built from hands-on recipe development and “clean label” nutrition.
- 2026 D2C growth focus: subscriptions and retention through better onboarding, build-a-bundle flexibility, proactive customer calls, and nonstop product improvements that drive repeat purchase.
- The tactical growth stack: Triple Whale + Motion + Intelligems + Peel to track attribution, creative winners, CRO tests, and cohort metrics like subscription rate, LTV, and reorder frequency.
Featured speakers:
Hywel Rose
Co-founder
Eleat
Shannon O'Boyle
Head of Marketing
Relay Commerce
Partners:
Inside the show
Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.
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