Ditch spreadsheets. Weaponize customer segments to win DTC.
Learn to build smarter customer segments that actually drive revenue and retention
With our advanced segmentation handbook, here’s how you can scale your Shopify or Amazon store
Turn “At-risk / Churned” customer lists into high-action segments
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Automate loyalty plays for subscribers and one‑time buyers alike
Activate segments across Klaviyo, Meta, SMS without guesswork
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Insights from 1000’s of winning Peel customer segments
What’s in the Handbook
Segmentation Secrets
From generic lists to behavior‑rich, RFM‑driven cohorts
Industry Playbooks
Apparel, Beauty, Wellness: how each segment actually buys
Workflow Optimization
Email flows, win‑back ads, SMS nudges, built on real segments
Calculating Performance
LTV, AOV, and Top products leaders by segment, track what actually moves
How brands scale with Peel segments
