Study data across acquisition, activation, marketing, and retention metrics to get insight into your customers continual engagement with your brand.
Group customers by behaviors and see what patterns arise. For example, you can filter each cohort based on the first product purchased, discount code acquired, attribution channel, product type, the sku, location, payment gateway, customer tag, etc. This is instrumental in understanding customer behaviors in their lifecycle journey with your product.
Filter by Single Cohort and compare multiple segments by cohort month, which allows you to answer questions like: