About Uprising Food
Uprising Food has cracked the code on healthy food. They deliver delicious, clean food right to customers’ doorsteps in a bid to fix the food system.
Challenges & Goals
Uprising Food was using a basic analytics tool with a clunky, unattractive dashboard. The only metric they could track was repurchase rates and there was no way to slice and dice the tool to fit their needs.
With such a small team and a fast growth mindset, they didn’t have time to run big studies. Instead, they were constantly running small experiments, which are only worth what you can measure. With their previous tool, this wasn’t much. At the time, the team thought it was better than nothing, but discovering Peel was a game changer, particularly when they ran into supply chain issues.
How Peel Helped
Peel has become a regular for Uprising Food. The ability to pull in tags and discount codes, and view different segments has given the brand insights into their customers that they didn’t have before. For such a small team tasked with managing everything, from running campaigns, creating SMS flows, and tackling all customer service queries, anything that could ease the pressure was a must-have.
More importantly, Peel has helped Uprising Food have a more comprehensive image of its customers. For example, they can drill into the lifetime value of niche segments, like those who bought chips first or those who only buy bread.
The Butter Knife Scenario
Back in May, Uprising Food ran into supply chain issues. In order to dampen the blow to new customers, they offered shoppers the chance to claim a free $10 butter knife. But Peel soon revealed that shoppers were snapping up their free butter knife and riding off into the sunset.
Repurchase rates were incredibly low for those who claimed the freebie, giving Uprising Food the knowledge that giving away free stuff does not make customers loyal.