E-commerce data analytics company, Peel, closes $5.2M round with leading investors in the space

October 1, 2021

New York, {October 1, 2021} - Peel, an automated analytics platform for Ecommerce, announced today that it closed a $5.2M seed financing with leading industry investors. 

The company’s latest fundraising was led by Lerer Hippeau, with participation from Vinyl, Eniac Ventures and Accomplice, who all have a history of backing top ecommerce tech companies and DTC brands. Other participants include Data Tech Fund, WndrCo, Silicon Ventures and angel investors such as Ben Jabbawy, CEO of Privy and Brian Long & Andrew Jones, founders of Attentive.

“We’re rethinking business intelligence from the ground up so Peel can be deployed within minutes by non-technical teams. It is designed for founders and marketing teams to quickly understand trends in their business and react to the most promising cohort signals, all while not writing a single SQL query” said Nicolas Grasset, CEO, Peel. 

Peel’s most recent funding round will be instrumental in helping carry out this mission, while bolstering its continued product innovation efforts and growth.

“Peel is an elegant, versatile platform that helps brands manage their increasingly complex businesses today -- with the technical capacity to scale with them over time,” said Isabelle Phelps, Partner at Lerer Hippeau. “As active investors in ecommerce companies, as well as the tools and technology that support them, we see this growing category struggling to understand and analyze their increasingly varied sales and go-to-market channels. After meeting Co-founders Nicolas and Yasmin, we knew they were the right team to address those challenges.” 

“Peel is a new technology, not a new analytics tool. They have designed a system that can generate thousands of exploratory queries that execute faster than a single query from existing tools,” added TJ Mahony of Vinyl. “Growing DTC brands need, but don’t have the resources, for an in-house BI analyst - Peel is that analyst.”

"We were immediately impressed by the Peel founders, their cloud-based infrastructure, and the depth of the insights they provide,'' continued Stephan Goupille of Data Tech Fund. “We’re excited to see them bring cutting-edge analytical methods seldom seen outside of Big Tech to the broader DTC ecosystem. At Data Tech Fund, we invest in companies that revolutionize the way data is consumed and we believe Peel is at the head of the class for e-commerce.” 

Peel has rapidly become the foundational provider of automated analytics for Shopify brands such as Lovepop, Bite, Stix, Versed Skincare, Porter Road, Cora, Bev, Outer, etc. 

Chris Carter, CEO of Porter Road, a DTC sustainable meat brand is one of Peel’s biggest fans.

“Words don’t say enough how easy it is for me to digest my data,” said Carter. “Peel shows us exactly what is going on with our customer’s purchasing behaviors so we can take action on those opportunities.”

Cynthia Plotch, CEO of Stix, a DTC Women’s Health Brand also adds, “As an early-stage start-up, having easy and quick access to actionable insights from Peel has been instrumental to our growth. Peel helped us synthesize our business data so we can make daily changes, set monthly priorities, and plan for our future. We can't wait to continue to grow with them."

For more information about Peel, please visit: www.peelinsights.com or contact hello@peelinsights.com.

About Peel:

Peel automates business analytics and identifies key insights and trends through hyper segmented reports and cohort analysis for eCommerce stores on Shopify. With Peel you can set up your data in minutes, not weeks, without the need for any technical skills. Today's current BI tools require expensive data engineers and analysts, hours of advanced modeling, and costly

systems to continuously monitor business health and performance. With Peel's fast automation and powerful insights, we make it easy to measure data and improve customer acquisition and retention. To find out more, visit www.peelinsights.com.

About Lerer Hippeau:

Lerer Hippeau is the most active early-stage venture capital fund in New York. The firm has more than 250 active portfolio companies with investments in leading consumer and enterprise companies, including Allbirds, Glossier, Warby Parker, Bowery Farming, Guideline, K Health, and Zipline. Lerer Hippeau invests across all sectors, backing founders with product vision, customer insight, and a keen instinct for brand building. For more information please visit www.lererhippeau.com.