CAC Has Risen 222% After iOS 14 - Let’s Fight That Together.
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Éva Goicochea, the founder and CEO of Maude, a sexual-wellness brand, said Peel is a must-have app.
Goicochea, the founder and CEO of Maude.
Goicochea, the founder and CEO of Maude.
Éva Goicochea, the founder and CEO of Maude, a sexual-wellness brand, said Peel is a must-have app.
"Paid performance on social channels is increasingly becoming more expensive, and with the iOS changes, finding the right audience still takes navigation," Goicochea said.
"Peel makes it very easy to filter and find the data you're looking for," Goicochea said.
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Accurate CAC
Fight Rising Acquisition Costs and Monitor Channel Spend
Connect Google Ads and Facebook to your Peel account and see exactly how you’re spending across your acquisitions channels and how that’s translating to new customers. Get a clear view of your CAC – trim what’s not working and double down where you’re acquiring your most valuable customers.
- LTV to CAC Ratio clues you into how your CAC is translating to customer lifetime value (LTV).
- See overall CAC or zoom in on CAC just for Gross Sales.
Retention metrics
Reducing CAC and Increase Retention Go Hand-in-Hand
Streamlining your CAC is only half the battle! Improving your customer retention with metrics like Cohort Analyses, Customer Lifetime Value (LTV), and Repurchase Rate can help you get more long term value from your newly-acquired customers.
- Repurchase Rate helps you understand when customers are primed to come back for their next purchase. Time your email & SMS accordingly!
- Track growth across your monthly acquisition groups with Cohort Analysis.
Audiences
Create Audiences for Your Acquisition Groups
Build better relationships with your newly-acquired customers. Audiences allows you to create hyper-targeted customer segments with dozens of filters, send those lists to your email & SMS platforms, take action, and measure results all in one place.
- Build Audiences based on acquisition channel and make sure those CAC dollars go to good use in the long run.
- Measure growth across AOV, Lifetime Revenue, Number of Orders and more across your Audiences.
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