E-commerce Analytics: A Guide to Driving More Sales and Profitability with Data

E-commerce Analytics help you make decisions.

Chances are if you run an e-commerce business, you know how important customer acquisition and retention are to your business health. The problem is knowing which e-commerce analytics are crucial to your business and how to measure them in a cost-effective, actionable, and efficient manner.

With the right tools, you can harness the power of data to increase your revenue and profitability. And isn’t that your goal?
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What you’ll learn in this ebook:

• What metrics are important to ramp up profitability
• How to segment your customers and keep them engaged
• Where to spend your marketing money and how to measure it
• The latest e-commerce stack / tools you need to remain competitive in the market