E-commerce Analytics: A Guide to Driving More Sales and Profitability with Data

E-commerce Analytics help you make decisions.

Chances are if you run an e-commerce business, you know how important customer acquisition and retention are to your business health. The problem is knowing which e-commerce analytics are crucial to your business and how to measure them in a cost-effective, actionable, and efficient manner.

With the right tools, you can harness the power of data to increase your revenue and profitability. And isn’t that your goal?

What you’ll learn in this ebook:

  • What metrics are important to ramp up profitability
  • How to segment your customers and keep them engaged
  • Where to spend your marketing money and how to measure it
  • The latest e-commerce stack / tools you need to remain competitive in the market