What is Cohort Analysis?
Cohort Analysis is a visual chart for plotting and comparing the progression of specific metrics for each cohort over time. Each row represents a cohort of users such as "July 2021". Each column represents a month following the cohort's creation. Month 1 being the month they became a customer. Month 2 being the 2nd month after being a customer, such as "August 2021". The value in the cell is the analysis you are computing (Repurchase Rate, LTV, Returning Rate, AOV, Discounts, Refund, etc.)